INSIDER: IDMA-NOF'S SS18 COLLECTION LAUNCH

Last Saturday Temple Muse revealed a new fashion-conscious collection during a very exclusive private viewing. Named ‘THERE’, IDMA-NOF’s new Spring-Summer 2018 collection is made up of looks that are punctuated with political fashion statements. Once again, the importance of education is revisited across the collection with fabrics, patterns and accentuated superpositions.

IMG10.JPG
I14.jpg

5 Eyes, IDMA-NOF’s last collection already gave a central place to education while ‘THERE’ highlights the success destination as a final stop to the previously styled educational journey.

I17.jpg

THERE is not just a collection, it is a signature framed by the work of Dan Dunne. Graphic designs met PVC, silk and leather to add romance to an undisciplined fashion story.

IMG 14.JPG

The ‘THERE’ collection brought us back to the dialectic between past and present, tradition versus modernity. Mfon Ogbonna, the Nigerian brand’s designer states that the collection is aimed at expressing the disillusion of the youth in an environment where the definition of success is too narrowed by society and time.

I28.jpg
I10.jpg

During the collection launch, a capsule installation illustrated the journey of success with a mix-match of old books, libraries and a writer desk. An empty seat was set as an invitation for guests to write their own success story.

IMG4.JPG
I9.jpg

Patterns, calligraphy and fabrics asymmetry were the many codes revisited by the designer. More than showcasing a style, IDMA-NOF invited guests to break patterns in using personal modes of expression.

IMG 9.JPG
I13.jpg
IMG 3.JPG

Fancy cocktails were served while exclusive guests mingled around the iconic pieces. The atmosphere was elegant, cozy and slightly edgy.

I5.jpg

IDMA-NOF won the hearts of its audience with a fashion story to be taught from one generation to the next.

IMG 13.JPG
I24.jpg

The ‘THERE’ collection is exclusively available at Temple Muse.

Photo Credits: Insigna Media