Ultimate Sophistication in Obida Menswear
Obida’s menswear continues to prove that simple luxury is the ultimate sophistication. Creative Director Obida Obioha looks to heighten the sense of West African exceptionalism by combining modern contemporary
designs with the best textiles and prints.
The Obida ethos is simple: to spark joy each time the wearer puts it on, and this is evident in the intricate craftsmanship each item holds. The name Obida represents a duality of different worlds coming together to make something exceptional. Old and new. Artisanal techniques and modern cuts. The final combinations are stunning.
The wearer is the ultimate priority as the brand focuses on using comfortable sustainable materials like bollie cotton, funtua cotton, aso-oke and transforming them into effortless stylish pieces for men. The Obida wearer is someone who values uncompromised quality and holds integrity highly because they expect the same from others.
The Collection
Shop the collection in-store today!